K for Crap

Let's talk about the political system in Germany a little. We live in a democracy where elections take place every couple of years. Politicians usually act towards maintaining or increasing the number of people who will vote for their party. In reality, this means that shortly after an election is the best point in time to break promises or disappoint voters, because people will forget that until the next election (sad but true!!!). When the next election approaches, it's best to come up with a great idea again to get a positive reputation. For example, you can decrease taxes or make promises soon to be broken again. Always be vague enough to say afterwards that you never meant anything, but make it sound reliable enough at the same time.

One more thing that is important is advertising. In the weeks before an election, thousands of posters will be put up everywhere around you, filled with catchy slogans. This is what we call "driving the cattle". In other words, attract the stupid and annoying but neccessary voters that serve your purpose, only to drop them like a hot potato afterwards. Because you see, after the election, the posters disappear until the next election. Nobody cares what the people think in between.

And this is where we get to today's curious find. A poster that is so meaningless. The slogan here, to explain, uses the word "Zukunft", which means "future". As you can see, the word starts with the letter "Z". So why would you say "C" for "Zukunft"? That's like saying "K for crap", just because the pronounciation is the same.
Of course the reason is that the politician's name starts with the letter C, as well as the first letter of the party that he belongs to, which is CDU. But then again, think about it, the term used here clearly demands that the letter represents a word that starts with the exact same letter.

Another marketing disaster happened some years ago. Germany was in dire need for IT experts, but had none so some politicians proposed that experts from India would be recruited. Some other policitian didn't like that and wanted to invest more in the education of children for the same purpose, therefore coining the misleading phrase "Kinder statt Inder" ("children instead of Indians"). As you might guess, that didn't go well because it sounded racist. But you know, as a politician, you never think, you always go for catchy stuff that rhymes as if it's a game. Hey, and you know what else? If you can make a catchy phrase that rhymes with the word "Hitler" or "Jews" in it, you get twice the points!